Sienna
Please find below in bold, extracts from my letter of introduction. I’d wish to send the full introduction and a 6 year projected financial spreadsheet, to the UK Virgin new enterprise committee mentioned in Sir Richards’s book.
When my letter of introduction is approved for further consideration and confidentiality assured, I will present a detailed financial analysis, business & marketing plans alongside technical information in a nice and glossy brochure for your convenience.

“Welcome to Sienna, Sienna is software, a baby that will evolve from an idea, into networking business software the likes of which have not yet been imagined. My peers describe Sienna as “Face Book for business” I like to consider her “The Global Distribution System”. Fun user friendly software.  The preferred browser for e-mail and daily life. I have the perfect concept, and the understanding of how to develop this software.

Branding, customer service and cutting edge financial tools will be connected to a shared central database where users can buy from each other at a business to business rate. With products automatically added to their websites at the touch of a button, Sienna taking a commission from every sale.   Much like  Amex but with a considerably higher cut for Sienna and zero marketing costs. An evolution in economics.

My name is Nick Ray Ball.  Born: 1971, Belgravia, London.  I own Cape Villas and Experience Africa.  I have taken risks at times and  pushed every penny I could into development. I have a unique skill set, crossing creativity and understanding of software to knowledge of the cut and thrust of business. For me creating this software is simple, crystal clear and very exciting. I am amazed that no one has already created it or something like it.  But in truth no one has even touched the surface of what can be done by one of Sienna’s 3 modules, let alone all 3 combined.

I have chosen Virgin for admiration for Sir Richard & personal ambition.  Plus your experience at launching new companies, good business management & experience.   As well, connections to Virgin Atlantic, Virgin Money and Virgin Holidays will be of huge benefit.

With Virgin as a partner and an investment of about $2,500,000 Sienna will be profitable in 13 months and make around $150,000,000 profit within 6 years just in the niche travel industry. There are no reasons why this software won’t work for most, if not all other industries. Sienna’s real earning potential is far far greater.

I’m not asking for any particularly large personal advances.  Eagerness and quick responses will be far more appreciated.


Thank you very much for reading. I’d really appreciate your assistance helping me to get in touch with the correct people at the UK Virgin new business concepts committee. So I can send the introduction and financial projections.

Kind Regards - Nick Ray Ball - +27 83 414 5922 - nick@experienceafrica.com